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market still maintain a strong Europe occupy two top of the pyramid of the old pattern. However, this does not mean that the local fast company no chance, they have to participate in Olympic sports sponsorship Enclosure Movement. "Ambush marketing" approach was the rapid spread of the sports shoes pattern entirely projected on the Beijing Olympics sponsorship platform, in the face of strong suppliers sponsor Nike and Adidas, local sports in the embarrassment of being marginalized situation. "The company grew less than 50 percent is not a good company" and enter the new millennium, the domestic sports shoes and apparel companies began a breathtaking growth. They are typical of Fast Company. But so far, these companies have not fast Nike and Adidas pose much of a threat, the market still maintained a strong Europe to occupy two top of the pyramid of the old pattern. However, this does not mean that the local fast company no chance, they have to participate in rodeo sports sponsorship in Olympic sports, and the opportunities to climb bet on those Chinese who could get the title of the project, such as gymnastics, table tennis, diving, badminton, and even include weightlifting and shooting. "ambush marketing" approach was quickly popularized. reject marginalization why the other end of the thick curls into a board-inch, grew a beard shaved for many years, "Wen Qing" temperament gone . His title also by that little mouthful Del benefits "special assistant to general manager" with the "vice president." There are thousands of sporting goods company in Fujian Jinjiang, managers such as river carp, not an executive like him as a business service for nearly 10 years. And now, he is probably the most time of the alert, because, in this industry for 10 years opened Express, the situation has somewhat strange. Fair every year to participate in the body, Del benefits annually hall next to Adidas. For why it is, and Adidas "twinning" has a very important symbolic significance. He interprets this as "there is approximation in terms of fashion sports style." In this year's Beijing Olympic body Expo hall, two tone hall are also black and white, the difference is Adidas oval outside the stadium decorated with navy stripes, while Del benefits is made the Bird's Nest and Water Cube mixed body. Fair every body, there is always a moment of boiling within deerhui pavilions, this year is no exception. With the arrival of fans, the hall had some sparse crowd gradually gather in deerhui pavilion. Bayi after a long prelude by the children's gymnastics team performances and interactive games hosted Han Qiao constituted, Jay played. Screams and cries hybrid one, 800 square meters large booth almost prepared for them, or else you really want to bursting of. deerhui and Adidas, while liv jordan retro 14 white/fuchsia blast/black ely, while deserted. Adidas there, only occasionally thirty-two staff at the booth of "football field" while wandering. However, it exhibits, the two and not comparable. As an official partner of the Beijing Olympic Games, Adidas exhibited professional sports shoes, from track and field, gymnastics to ball games, the style is concerned, can be called beautiful. In many cases, the effect of sales value and stylized entertainment stars will come stronger than sports stars. Years ago, when Jay Del benefits and fried chicken in contact, once faced with competition from Anta. Anta was hired just because table tennis star Kong Linghui spokesperson fame, but from the shape of a professional sporting goods company's public image still a great distance, after all, difficult to fully reflect the professional table tennis shoes and equipment. ANTA professional image is then substituted by its sponsorship of the CBA Li Ning transferred gradually erected. From another point of view can also be considered, it is precisely to give up the achievements of Jay Anta. Later Anta in addition to briefly speak with Elva over canvas shoes outside, its spokesman is a water sports star. and Anta, 361 degrees and a few other companies from different professional sports sponsorship "professional" breakthrough, Del benefits represented by the "fashion movement" fans very public. Than Jay, TWINS, Aaron Kwok, Stefanie Sun, Jang Nara, etc., and sports eight pole could not beat the entertainment figures become sports shoes and apparel enterprises spokesman. Dozens of brands, dozens endorser, which is strange landscape in this market in the past decade. why his entertainment marketing has been called "insert bits" policy, but the market is growing so fast that those who want to unconventional marketing strategies conventional regression, namely sports return. And strange place domestic brands pattern that group today, shuffle already near the end, committed dozens of brand to do business during the peak period has now left more than a dozen. Later will be less, when who survive it? So now, they must show the harder. ambush marketing new products deerhui spokesperson Bayi team gymnast Xiao Qin. Xiao Qin called "pony God", pommel horse is his strength. He has become the Beijing Olympics gold medal candidate. This Del benefits, is an important link Beijing Olympics tentacles. Meanwhile, Phoenix TV host has become deerhui Xu Gehui public ambassador. The so-called "public ambassador" is just a pretext, which is behind the clear intent of marketing, because Xu Gehui Phoenix station hosted a file called "Together 2008" program. This two-handed, why call it ambush marketing. In fact, sports sponsorship, ambush marketing (ambush marketing) long. From the 1984 Los Angeles Olympics, many unofficial spons foamposites for cheap or on through the sponsorship of sports stars, television broadcast and outside the campaign launch, etc., fighting for attention resources. Adidas as the Beijing Olympic Games sports clothing partner for the Beijing 2008 Olympic Games, all the staff and technical officials Paralympic Games, as well as Chinese sports delegations, volunteers and torch offers sports shoes and apparel. However, despite Adidas is the Beijing Olympic partners, it leaves space still has great Olympic marketing. Nike is not keen on the identity of the official Olympic partner, in the Olympic marketing, it is always by pragmatism. Olympic Games, Nike has 28 Olympic Games and China in the 22 participating associations sign an cooperation agreement to provide exclusive game equipment. In addition, Nike also with the United States Olympic Committee, Germany and Russia, nearly 40 countries signed a cooperation agreement. As a result, more than 3,000 participated in the Beijing Olympics, most athletes wearing Nike equipment will participate in the competition, but only wear Adidas shoes and apparel on the podium. Thus, if Adidas became the official news spread Beijing Olympic partners is not so popular, it really is not easy to figure out the general audience Adidas and Nike in the end who are "partners." Nike formula of "ambush marketing" clearly provides an effective path to excavate Olympic marketing resources for the Chinese local sporting goods business. Li Ning televised engage interception marketing apparently quite powerful. Li Ning and the CCTV sports channel signed a three-year contract, requiring all photographed reporters, guests, presenters must Peidailining logo. Defeat compete with Adidas official partner of the Beijing Olympic Games after positive competition, Li Ning's this trick apparently he pulled a city for themselves. If the matter is not on Adidas and Li Ning consultations, I am afraid that as the official sponsor of the Beijing Olympics marketing effectiveness will be greatly reduced. Meanwhile, Li Ning is also the Chinese gymnastics team, tennis team, shooting team and diving team gold medal four big sponsors, in addition, still the Spanish team, the Argentine team and sponsor of the Swedish delegation. In addition to Li Ning, many of the local sports shoes and apparel brands have chosen the type of free-rider Olympic marketing, sports shoes in Jinjiang communities, special steps, Erke, Peak, Royu and wild force, were sponsored Belarus, Olympic delegation to North Korea, Iraq, Tajikistan and Slovenia. As another strong brand Jinjiang system 361 degrees, has been the main sponsor of the Chinese badminton team. break the bottleneck Olympic participation divide the resources of the local fast group of companies, in addition to a simple promotional purposes, more imp cheap air jordans online ortant is the product of professional level of appeal. This is a crucial change. the mid-1980s, when the "sports shoes" from Hong Kong and the mainland passed, it is not to be called sneakers, and called sneakers. As shoes production base in Fujian Jinjiang, in science and technology for a long time internal and professional sports-related products are not as much. While domestic demand situation is not clear, by the early 1990s, when the Olympic men's basketball team sponsored August, when this national championship team players still wear the shoes. To enter the site to promote the shoe's largest producing field in Jinjiang from domestic professional sports, especially the rise.2015 is very good shoes for years, earlier introduced you to Air Jordan 5 days before the release of the "silver" again a series of high-definition photos and on foot, shoes with high quality leather is the whole building, the details decorated with silver, retro flavor. Although it has been 15 years since the last sale, it was still so delicious when it reappeared in front of everyone. The shoes will be on sale in April 4, 2015 with a price of about $190. 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But after a lapse of more than a year, the overall pattern outdoor market did not change significantly, where six outdoor industry "barrier" has played a significant role. 1, brand barriers Unlike most sporting goods industry, outdoor products with functional features, such as protection, thermal insulation, waterproof, breathable, quick-drying, etc., belonging to a higher degree of specialization, industry, consumer products and brand loyalty higher. As consumer awareness of the popularity of outdoor products, product quality and brand status in the minds of consumers will become increasingly important. In the fierce market competition environment, attention and recognition of the brand is one of the key factors that can stand out from the many competing brands. So the brand for outdoor products business is particularly important, brand strategy, once implemented can bring substantial economic benefits to the enterprise and good social benefits. However, brand building is a systematic project, which requires companies to customer-centric, demand-driven, a lot of manpower, material and financial resources in many aspects of product design, product quality, brand positioning and marketing network and long-term accumulation; and maintenance of the brand is the need to enhance ongoing business development efforts, expand sales and marketing network, improve public relations management level, carefully planning all kinds of marketing activities in order to maintain brand awareness and recognition. Therefore, the brand is one of the biggest barriers to entry outdoor industry. 2, product design, development barriers product design, research and development is a major competitive outdoor products business. Due to the presence of economic development level and the differences between consumer preferences in different countries and regions, product design, research and development need to have diversity and relevance; outdoor sports is gradually developing to mass direction, expand consumer groups Outdoor accelerated changes in consumer demand, product design R & D needs to grasp the long-term trends and consumer demand, the need to quickly track changes in different global markets; outdoor products have their professional functional attributes, along with leisure and comfort, product design, research and development needs of the fabrics, craft, etc. selection and application of professional ability, to highlight the technological content of products, cost-effective and consumer applicability. Therefore, the product design, R & D capability is another important barrier to enter the industry. 3, the marketing network barriers At present, China mainly taken outdoor brands regional distribution sales model, the enterprises the right to operate the product to a specific area of ??authorized resellers, dealers sold to buyout way responsible for the final product. Terminal stores sales performance depends on both the number of stores and the overall strength of dealers, also depends on the company's professional services capabilities to dealers, in addition to the marketing and business management policies and the effectiveness of advertising campaigns and other factors. Only many closely integrated to form a benign interaction, in order to effectively enhance the scale and efficiency of the overall marketing network. In addition, the outdoor brands dealers and other customers and consumer acceptance of the brand, as well as the market performance of the product, etc., will affect the marketing network in the region to expand the speed and effectiveness. Outdoor supplies business marketing network construction is a long and complex project, is the corporate brand, financial strength, management, etc., the overall strength of the test, therefore, improve the marketing network will constitute an important industry barriers to entry. 4, the comprehensive supply capacity barriers In domestic outdoor products industry, especially ODM / OEM business, the vast majority of export products are sold directly to brokers, brands, etc., and then sold to the retailer until the end of its consumers. Large retailers worldwide supplier selection criteria more stringent: ODM / OEM companies need to have independent product development teams, and sustainable and efficient product development; the need for strict quality control system and a stable quality performance; they need good cost control, to produce high quality low price products; they need good commercial credit and fast service. These standards ODM / OEM business of production scale, management capability, supply chain efficiency, quality control ability are put forward higher requirements, and only with the aforementioned integrated supply capacity of enterprises to enter the outdoor industry and sustainable development. 5, supply chain management capabilities barriers Our outdoor brands requires adequate and rapid production capacity and supply chain management capabilities to meet domestic downstream distributors and wholesale customers ordering needs, have a rich variety of products and styles to meet the needs of terminal sales stores display . Therefore, if companies do not have efficient supply chain management capabilities, it can not meet the huge demand for the retail supply of end products, thus affecting the overall business performance. Therefore, supply chain management capabilities into the outdoor industry is one of the main barriers. 6, management and personnel barriers Currently, the outdoor industry brand companies basically take vertical management business model that requires companies with good management skills and the corresponding personnel reserve, capable of all aspects of the resources on which the industry for effective integration, to achieve the procurement, production, marketing and brand development, marketing, management of the entire process chain. Management capabilities and sophisticated level determines the efficiency and cost of business operations, affecting competitiveness and operational efficiency of enterprises. But enhance enterprise management capabilities need to accumulate a long time, and because outdoor industry developed rapidly, increasing the demand for brand planning, marketing management, and other professionals, talent is becoming increasingly fierce competition, therefore, management ability and talent pool It has become the industry barriers to entry. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Seasons Bear shoes & nbsp; PATTY shoes and bags.) 2012-2-24 11:04 upload and download the attachment (179.01 KB) Air Jordan VI; these days frequently launch a customized version of the new, it is dizzying. This time designer El Cappy once again created a new color matching Air Jordan VI 'Cannon' new products. 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But today we did not use this version of the color collocation, although the full leather white tone, but in the back part of the heel black printed Cute Panda shoes also the biggest highlight of the tongue or the "Sichuan gas" from this point of view, Fujiwara Hiroya is a very good man. This pair of shoes is now on sale at eBay mental_therapy, and friends like you can watch it.